The importance of keeping your partners happy as a tour operator business

We know how valuable your business is for you, and needing to be in control of everything is reasonable and understandable. However, don’t forget that it takes two to tango and strategic partnerships are fundamental for your growth in the competitive world of tour and experiences. Your partners not only provide you with numerous benefits, while covering every lacking aspect of your company but can also are the key to your success! So, yes, you need to make partnerships!

First of all, there are three different types of co-workers that your tour operator company needs to work with:

Firstly, you collaborate with other activity providers. Supposingly ,you are a scuba diving operator, the diving point needs a boat in order to be accessible and so, you have a deal with the company that organizes boat tours in your area.When someone makes a reservation for a scuba diving lesson, he also books and pays his route to the diving spot.This collaboration is an essential one for you to solve your transportation problem and both clients and companies are benefited.

With no doubt, there is a strong relationship between a tour operator and a reseller. It is considered a primary partnership when you realize that this is a partner that is going to help you increase your bookings and grow your business. For your resellers, you can start making your services known to local travel agents, and following that, you can invite local hotels and resorts to share your services with their customers. This strategy increases your traffic and gives added value to your resellers, having your unique products in their brochures!

As we mentioned, you should not do everything on your own; operators, guides, a bookings manager, a hostess, or the person at your front-desk might be your total internal staff partners. You would say that these are your most susceptible collaborations since they reflect your business representation, so organizing them is a primary concern. Avoid any chance of error or mistake by using a resource (equipment/personnel) management tool, and your team will make you proud. You will be relieved of the stress that there may be misunderstandings on assignments or customer service.

Yes, we are talking about partners, but have you yet realized why a strong partnership is so helpful?

You need happy partners to keep them on your side, long-time. It is reasonable that a frequent change of associates leads to the impression of an unstable company. Therefore you should aim at creating long-lasting relationships. Show them your appreciation through your practices, and they will be there for you. How can you do this? Connect them to make them work collectively in a systematic way and they will love you. This is one of the advantages that resource management can provide.

Collaborations need a win-win scenario and when only one gain then they are not going to last. If you are happy with a strategic partnership, make sure that the other side is pleased too. Set the goal together to offer to your fellows and watch both businesses grow faster.

To sum up, never forget that to do everything by yourself is a big no-no. The most important things for a successful strategic partnership is to base it on similar values and goals, honesty, and trust!

Keep in mind that kleesto can be your first partner to this change, allowing you to organize and synchronize all your partners just from one dashboard!

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